January '10

3 Monkeys wins Sharp UK PR Brief after 3-way pitch

Sharp UK has appointed 3 Monkeys Communications after a 3-way pitch. Incumbent agency Brands2Life, declined to re-pitch.

Reporting to MD Paul Molyneux, Martin Arnold, Marcomms Manager, and Jasper Credland, interim PR Manager, 3 Monkeys will manage a wide-ranging brand, consumer, digital and b2b PR campaign for Sharp in the UK.

Commenting on the appointment, Paul Molyneux said:

"We were looking for a PR consultancy with strategic nous, creative energy and a team that would challenge us. We have some major launches to land in the UK in 2010 including our new generation AQUOS LED TV range. We're also working on a campaign to help revitalise the brand in the hearts and minds of UK consumers."

Stuart Yeardsley, Board Director of 3 Monkeys who will lead the campaign commented:

"Sharp manufactures some superb products yet brand awareness and belief has suffered over the last few years. Our campaign will seek to encourage consumers and businesses to reappraise what Sharp has to offer them."