March '10

3 Monkeys says Yo! to Sushi

YO! Sushi, the Japanese inspired restaurant group, has appointed 3 Monkeys Communications to assume responsibility for the press office and generate publicity for new restaurant launches across the UK in 2010.

3 Monkeys Communications has been appointed on a project basis following a three way pitch for the account earlier in the year. The team will be tasked with engaging with the media about the YO! Sushi experience and building on the brand credentials as the first restaurant to make sushi accessible in the UK.

Tristan Piniero, associate director at 3 Monkeys Communications will lead the account and the team will report to Mark McCulloch, Senior Marketing Manager at YO! Sushi.

Mark McCulloch, Senior Marketing Manager, YO! Sushi commented: "3 Monkeys really understand and get what the YO! Sushi brand is all about and we were impressed with the enthusiasm and creativity demonstrated throughout the pitch process. We have a number of exciting projects in the pipeline and look forward to working with 3 Monkeys to develop and execute these."

Tristan Pinero, associate director, 3 Monkeys Communications added:

"We are delighted to be working with an innovative and cutting edge brand like YO! Sushi. The brand has come an incredibly long way since it launched as one restaurant back in 1997 and we look forward to being part of the next stage in YO! Sushi's exciting journey."